Meet the team: Viveka Forsman – Senior Art Director

Written by McCann Helsinki
October 12, 2021

Meet Viveka – Art enthusiast and a podcaster

How is it going?

Fast. Things are moving at a fast phase, but I think it’s a very pleasant situation that opportunities and windows for dreams, visions and new thinking are opening. Partly because of the current Covid situation it also creates that this feeling of momentum is very important, not to say “there is no tomorrow” but to cherish and appreciate those things that you currently have and as I said it feel like the windows for dreams are open.

What has been on your mind lately?

I’ve been thinking a lot about the meaning of a hybrid. In living (city-outcast) and consuming (making-buying) and in car industry (petrol-electricity). How we see our daily life in relation to the quantum physics.

Your title is Senior Art Director – what do you tell your relatives you do for work?

Well, my kids ask me what I do, and I sometimes say that I do a lot of same things as we do when we build Lego’s together. We have vision, we choose components (colors, shapes), we discuss and work together. Sometimes we break to build something new and sometimes we add new layer, sometimes it can be a simple thing like to add a see-through Lego in one point of the structure.

Sometimes there are days that I fill in a coloring book.

What song would you recommend to someone?

A song by Hang massive: (I’m mesmerized by the sound of Hang drums and Handpans):  Hang Massive – The secret kissing of the Sun and Moon  

What is your motto?

Vision without action is just a daydream.

What do you think is the most interesting thing happening in our field now?

NFT’s and bitcoins and that type of stuff.

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