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Meet the team: Louisa Lindbäck – Inbound Marketing Manager

Written by McCann Helsinki
May 17, 2022

Meet Louisa – a traveler and an Ålander

Louisa sitting outside on a blanket, reading a book.

How have your first months at McCann Helsinki been? 

I love learning new things and McCann Helsinki has given me all the conditions to develop both personally and professionally at my own pace. Right now, I long to go to work in the morning. 

What has been on your mind lately? 

Food, second-hand shops, and Copenhagen. I love to try new restaurants and dishes and luckily I’m soon going to Copenhagen which has an incredible range of brunch, lunch, and dinner restaurants. The search and scheduling of when and where to eat in Copenhagen has begun. Not to mention all the second-hand stores I plan to visit. 

What kinds of activities energize you? 

For me, it is important to surround myself with people who make me feel good. But at the same time, I try to frequently take time for myself, breathe, practice yoga, and just be kind to my body and soul. 

What do you like the most about your job so far?  

I like the variety that comes with my job. I get to exercise my creative ability but also my analytical and strategic skills and adapt to several different markets. Being able to work with experts in the field in all our Nordic offices is incredible. Also, everyone I have encountered within the company is innovative, kind-hearted, caring, and understanding. This has resulted in my tasks becoming even more fun and rewarding. 

What is your favorite place in the whole world? 

Well, this one is simple. The Åland Island. This is the place I grew up and where my whole family lives. It is a scenic place surrounded by 6700 small islands and a breathtaking archipelago. I never feel as safe as when I set my foot here. 

Your title is Inbound Marketing Manager – what do you tell your relatives you do for work?  

I’m the magnet that attracts our best prospects. 

If you weren’t doing what you are doing now, in what other profession could you see yourself in? 

I have a great interest in the real estate industry—everything from designing and decorating properties to brokerage and investment in real estate. 

What is your motto? 

Never let fear decide your fate. 

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